You might not realize this, but talking about climate change to people you know is incredibly important. What the people we know think, say, and do has the biggest influence on our own attitudes and behavior. In fact, research shows that friends and families are one of the most trusted sources of information on climate. That’s why the conversations you have with friends, family members and others in your community can bring about even bigger change.
No matter where you live, there’s a good chance that most of the people around you are already thinking about or even worried about climate change. Talking with people can create the space for change and help us find ways to work together and make everyone feel part of the solution.
However you choose to do it, try to approach the conversation with an open mind. We’re all in different places - remember, there was a time when you didn’t think climate change was a huge problem, too. While one conversation won’t solve everything, you can play an important part in helping others respond to the climate crisis in a way that expresses who they are and what they care about most.
64% of people believe climate change is a global emergency
Across many counties, people say that the issue of climate change is either “extremely” or “very” important to them personally.
As sources of information on climate change, people trust their family and friends more than almost any other source, including political leaders and the media.
Discussing global warming with friends and family leads people to learn influential facts. In turn, stronger perceptions of scientific agreement increase beliefs that climate change is happening and human-caused and further leads to increases in global warming discussion.
Everyone already has the reasons we need to care about climate change; we just need to help them figure out what they are, and how they can respond.
Long-lasting climate change engagement is more likely to arise from deep discussion with close members of one’s social network.
The widespread, impactful, persistent, and often undetected effects of social norms demonstrate that they are fundamental to social behavior.